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How To Write a Press Release New Ways

Want to learn how to write a press release?

Press releases are one of the easiest ways to engage journalists and get your news story published.
If you’re a business owner or PR rep looking to spread information about your brand, press releases are the way to go Free Press Release Network In this post, I’m going to show you everything you need to know about how to write a press release (including a great press release example and the press release format).
I’ll even give you a press release template for multiple occasions that’s worked for 5000+ of my customers!

What is a Press Release?

Before you learn how to write a press release, let’s first understand what it is.
A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets. Free Press Release Website It is usually sent to journalists and editors who may use the information to write a news article.

Note: A press release is a piece of content that is accompanied by a press release email pitching the story to the journalist – a sort of cover letter which summarizes the content in the release.

Why Would You Still Send A Press Release in 2020?

Here are the top reasons why you need to write a press release:

1. Garners attention and awareness

Journalists and media outlets have far more reach than your business alone, so it makes sense to use press releases to garner more attention and awareness.

2. Helps build relationships

Sending press releases is a mutually beneficial exercise. Free Press Release Site Journalists need stories – if you can help them with this,  it could be the start of a relationship with someone in the media industry.

3. Improves your search engine optimization

If you can incorporate keywords efficiently, your rank for those keywords on search engines can shoot up. 
Also, if a journalist uses your contributions for an article or blog post, it could get you backlinks from their company’s website (backlinks are one of the best ways to get your content to the top of a search engine).

4. You can manage your image

An effective press release is also a good way to control how your business is viewed. Free Press Release Distribution You can build your brand image and shape public perception through an informative official statement with facts to counter any negative publicity. 
One major question you may have is:

When do you Need a Press Release?
Ideally, a press release is a viable outlet whenever you want to share content that’s newsworthy.
But how do you decide if your content is newsworthy?
For content to be considered newsworthy, there are a few factors that you need to take into consideration:
  • Impact – is someone going to be affected by this information?
  • Immediacy – is this urgent news?
  • Recognition – is this about something well-known?
Most successful press releases satisfy at least two of those three criteria.

Press Release Format and Template

The next step in learning how to write a press release is understanding the press release format.
If your press release conforms to a format that a journalist is familiar with, your odds of getting published are higher.
IMPORTANT: Before you write a press release you MUST do something newsworthy, in other words have news which journalists actually want to cover!
Your hook for the story/finding you’re pitching must be based on a trending topic journalists are covering right now.

Here’s a typical press release format:
  • Headline Which Grabs People’s Attention: A title which grabs people’s attention and clearly explains what the release is about – Is it a newsworthy study? A product launch?
  • Location: Where you are and where the news is taking place
  • Strong Lead: This is where you explain your newsworthy study/content in one sentence Free Press Release Distribution Website
  • Body: This should be easily skimmable information provided in decreasing levels of importance. It’s a very good idea to add in quotes throughout the body to back up your arguments.
  • Boilerplate: A few words describing your company to the audience
  • Press Contact: Name and contact details of your media coordinator or communications executive. Typically, anyone who the reporter can get in touch with to get more information.
  • Note: While there’s no preferred font for your press release, sticking to a common font like Arial or Times New Roman is a good idea.
  • As you work through this post you’ll write your first press release.

When Should You Send a Press Release?

Just like in social media marketing, the timing of your content plays a huge role. The time you release a press release can make or break your chances of success.
You would ideally want to send a press release at a time when it can get the most exposure. Free Press Release Service Ideally, your press release should arrive at a time when reporters and editors are willing to go through it.
Here’s a handy infographic about when you should send a press release for maximum media coverage:
You can distribute your press release by personally sending it to journalists and news outlets or using a press release distribution service:

 Distributing Personally

This method is more time consuming and requires you to have a list of established contacts for press coverage.
The upside to this, however, is the ability to personalize your pitches and build valuable contacts with people in the press industry.

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